At Trade Me, my leadership style blends vision, influence, and empowerment to create tangible outcomes that elevate both the product and the people delivering it. I focus on connecting design work directly to business priorities—whether that’s improving customer satisfaction, increasing delivery speed, or strengthening brand cohesion. For example, when I led the revitalisation of our mobile design system, I reframed the initiative from a “design update” into a strategic lever for efficiency and trust. By grounding the case in measurable signals—such as reduced delivery speed and low visual design satisfaction scores—I secured leadership buy-in for a project that not only modernised our UI but embedded a culture of shared ownership. With structured sprints, clear goals, and space for autonomy, I empowered 12 designers to co-create 80% of the component library in just two weeks, leading to over 10,000 uses in Figma within months.

My approach scales beyond individual projects into cross-functional leadership. In complex initiatives like Shipping Transparency, I coordinated multiple design and engineering streams to deliver a best-in-class e-commerce shipping experience in a marketplace with thousands of independent sellers. By actively facilitating alignment between teams, ensuring a shared understanding of the vision, and iterating based on both data and user feedback, we increased purchase conversion rates, reached 85% pro-seller adoption, and shifted customer perception of Trade Me’s capabilities. Whether modernising systems, streamlining cross-platform search, or reshaping the end-to-end seller experience, I lead by setting a clear vision, building trust across disciplines, and enabling teams to deliver work they feel proud of—outcomes that last far beyond launch.